While Instagram is one of, if not the most important tools a business can have online, at the end of the day it’s their platform and anything can happen to your account at any time. You need to have something that you control entirely and the best option for marketing is an email list! Just like with your finances, always diversify! We’ve added nearly 20,000 emails to our list using the methods we’re going to talk about today.

This post is about specific tactics that you as a business owner or creator can use to increase your opportunity for discovery on Instagram, and by ‘discovery’ we mean getting more eyeballs on your content so that you can convert viewers into followers. You need to be set up for success so that when people land on your profile, they’ll want to follow.