About

We fell in love with social media before anyone quite knew what it would become.

Back then, what fascinated us wasn’t content creation.

It was access.

For the first time, a business could reach people directly. You didn’t need a huge advertising budget, a media company or a gatekeeper deciding whether your idea deserved attention.

You could make something, tell people about it, find the people who cared and build from there.

We thought that was kind of incredible.

We still do.

Tiffany and Craig with their dog in the High Season studio

The people behind High Season

Raised by the internet. Trained by the work.

We’re Tiffany Alexis Davey and Craig Thorn, partners in life and business, and internet kids turned marketers.

We came up in social when it still felt like a cultural experiment.

Craig started working across digital marketing, SEO, music and online culture in Australia in the late 2000s, experimenting with social long before it became the business infrastructure it is today.

Tiffany was an early internet kid in every sense: university-era Facebook, early Instagram, GeoCities, Yahoo chat, customizing pages and obsessing over how things looked, felt and communicated online.

When we met, those instincts started colliding.

We began helping artists, events, founders and small businesses figure out how to look better online, speak to the right people and turn attention into something useful.

The work was scrappy. Practical. Very internet.

And eventually, those side projects became the business.

By 2015, we had left our jobs and committed to High Season full-time.

Instagram post from a startup event, highseasonco

Instagram post from an early High Season office day

Where it started

Before there was a system, there were events.

That’s where we first saw what the internet could really do.

Some of our earliest work was building and marketing our own events in Montreal.

We had something we believed people would want.

So we branded it. Created the story around it. Put it online. Built interest. Ran promotion. Sold tickets.

And people showed up.

That experience taught us something much bigger than how to market an event:

You could build something, create demand around it and make money from your own ability to reach people.

No gatekeeper.

No waiting for somebody else to give you distribution.

Create something valuable. Earn attention. Give that attention somewhere to go.

We didn’t call it Content-to-Income back then.

But the idea was already there.

A packed crowd at an early Hip Hop Karaoke night in Montreal

The crowd cheering at a Hip Hop Karaoke night

A full room at an early Hip Hop and Breakfast event

Flatbook to Sonder

Then we found a business that was better than it looked online.

And that lesson changed High Season.

One of our formative early clients was a young hospitality startup then called Flatbook.

Tiffany found them online and immediately saw the gap: the product was good, but the way the business showed up online didn’t reflect it yet.

That instinct has followed us ever since.

Because good marketing doesn’t manufacture a good business. It helps the quality that’s already there become easier to see, trust and want.

Flatbook eventually became Sonder. And as they grew, we grew with them.

We helped shape a more polished, aspirational social presence, build audiences across platforms and develop a multi-city creator ecosystem before influencer marketing had the infrastructure or language it has today.

Over the course of the relationship, the work expanded across social strategy, content, community, creator partnerships, campaigns and distribution.

It became one of the places where we learned, in real time, what happens when strong positioning, presentation, audience understanding and intentional distribution work together.

Tiffany and Craig setting up and photographing a food display at the Sonder NYC launch

Instagram post celebrating the Sonder NYC launch

A collage of Sonder creator content: guests relaxing in suites, on a rooftop and at a pool

400+influencer partnershipsA multi-city creator program built from scratch.

2,700%audience growth

40M+organic impressions earned

813bookings from one partnership, an estimated $135K+

The work

The work got bigger. So did the lessons.

High Season grew from scrappy social projects into strategy, campaigns and programs for brands, startups, institutions and organizations including Meta, Sony, Andreessen Horowitz’s Talent x Opportunity, Sonder and the City of Toronto.

We’ve helped build audiences.

Developed brand voices.

Created content strategy.

Led creator and influencer programs.

Built community.

Run paid media.

Designed campaigns.

Taught entrepreneurs.

And helped businesses figure out what social should actually be doing for the business.

Our agency years gave us a front-row seat to social media becoming one of the most important distribution channels in modern business.

And through wildly different industries, audiences, budgets and platforms, we kept seeing the same thing:

The scale changes. The fundamentals don’t.

A social media manager filming a creator for a client campaign

Instagram post for Sony Mobile Canada featuring Craig on a longboard

Tiffany and Craig at the Meta Performance Summit

Tiffany and Craig at the Meta WhatsApp conference

Craig speaking at the Canadian Aesthetics Expo

Tiffany presenting to a room at an industry event

Instagram post from live social coverage at the VELD Music Festival

Instagram post from the City of Toronto campaign

Instagram post from behind the scenes on a sports and entertainment shoot

Instagram post from behind the scenes on the City of Toronto campaign

Instagram post for a Meta Elevate Reels Chat featuring Tiffany

Over and over again

We’ve watched the tactics change over and over again.

There has always been a new tactic, format, platform or piece of advice promising to change everything.

Some were important. Some worked brilliantly for a while. Some disappeared almost as quickly as they arrived.

Doing this work for this long gave us perspective.

Platforms change. Tactics change. But the fundamentals of building a business people notice, trust and choose don’t.

Chronological feeds.

Facebook Pages.

Twitter and TwitPic.

The first wave of Instagram.

Influencer marketing before there were creator platforms and rate cards.

Live social.

Stories.

Algorithmic feeds.

Paid social.

Short-form video.

Creator culture.

AI.

That’s why High Season has become increasingly interested in what lasts.

Clear positioning.Credibility.Understanding your audience.Good ideas.Attention with a purpose.Trust.Distribution.Attribution.Strong offers.

And systems that make doing the work again easier than starting from scratch.

We’ve spent nearly two decades watching tactics change. That’s exactly why we know which principles don’t.

Our own platforms

Then we turned those principles and systems
on ourselves.

Because there was one more thing we needed to prove.

Could we use the same principles we applied to clients to build our own distribution?

So High Season started teaching.

We launched our YouTube channel in 2018 to help business owners understand social media more strategically.

That content became an audience.

The audience became an email list, community, digital products, membership, consultations, programs and new opportunities for the business.

High Season didn’t just teach businesses to use content as an asset. We built our next chapter with it.

Today, our education reaches business owners around the world and the principles we teach are the same ones we continue to use inside our own company.

59M+

YouTube impressions earned

6M+views on our free YouTube education

147K+people in our community across platforms

100+trainings and programs delivered

Our method

That became the Content-to-Income System™

Because content should build something.

After years of doing the work, the pattern underneath it became increasingly clear. Businesses didn’t need another endless list of things to post. They needed to understand how the pieces connected.

So we built our work around a simple progression:

1CredibilityBuild a presence people can trust.

→

2AttentionCreate content that helps the right people discover and understand you.

→

3AudienceTurn borrowed attention into relationships and channels you can reach again.

→

4MonetizationGive that trust somewhere useful to go.

→

5CompoundingBuild a repeatable system so every piece of work can contribute to what comes next.

It’s the strategy underneath how we teach, advise and build.

Because posting isn’t the strategy. Building the asset is.

Who’s teaching

Taught by people who do this every day.

Everything we teach is shaped by the work we’re doing right now:

Advising businesses.

Building campaigns.

Creating content.

Testing ideas.

Working with clients.

Growing our own audience.

Selling our own offers.

Running High Season.

So when we hand you a framework, workflow or strategy, it isn’t theory we picked up online. It’s something we’ve used, tested and refined through the work.

We’ve seen the same underlying principles work with first-time advertisers testing a few dollars a day and with global brands operating at scale.

We know what it’s like when social works. We also know when something is needlessly complicated, overhyped or simply not worth your time. And when a tactic stops mattering, we’ll tell you.

Because you don’t need more marketing advice to sort through.

You need clear guidance from people who understand what it takes to make marketing work around an actual business.

Tiffany taking a mirror photo with a camera while Craig smiles from a desk behind her

The team

Today, High Season is bigger than the two of us.

We lead a team of strategists and practitioners who genuinely love this work.

People with different perspectives, backgrounds and strengths, but a shared standard for what good marketing should feel like:

Thoughtful.

Useful.

Culturally aware.

Current without being trend-obsessed.

And always connected to what the business is actually trying to achieve.

Our team brings High Season’s systems, strategy and standards into the work every day, with us staying close to the thinking and direction behind what we build.

Because as the company grows, we want the thing that made the work good in the first place to grow with it.

Craig, Tiffany and Dahn at the YouTube Creator Collective

A High Season team member presenting to colleagues

The High Season team working together in an office

Two High Season team members at an industry summit

Meet the founders

Tiffany Alexis Davey

Co-Founder, strategist, educator and the eye behind much of High Season’s approach to positioning, presentation and what makes a business feel credible online.

Tiffany on LinkedIn →

Craig Thorn

Co-Founder, strategist and longtime digital marketer whose career has spanned the evolution of social from cultural experiment to modern business infrastructure.

Craig on LinkedIn →

Let’s make social work harder for the business you’re already building.

Whether you want to learn the system yourself, get strategic guidance or build it alongside us, High Season exists to make the path clearer.

Learn from us Work with us