Last Updated: October 1, 2026

High Season Company Inc., also operating as High Season Company and High Season Co. (“High Season,” “we,” “us,” or “our”), respects your privacy and is committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit highseasonco.com, purchase or use our products or services, communicate with us, participate in our programs, or otherwise interact with High Season.

Our services include social media and digital marketing services, consulting, consultations, educational programs, courses, digital products, templates, workshops, resources, and other business and marketing offers (collectively, the “Services”).

High Season Company Inc. is based in Ontario, Canada.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information we process in connection with:

  • our website and online shop;

  • digital products, downloads, templates, courses, training programs, and educational resources;

  • consultations and consulting services;

  • social media, content, advertising, marketing, and other client services;

  • workshops, presentations, partnerships, and business education;

  • email newsletters and promotional communications;

  • lead magnets, forms, surveys, waitlists, registrations, and applications;

  • customer service and communications with us;

  • advertising, analytics, and marketing measurement; and

  • other High Season products, services, and offers.

This Privacy Policy does not govern the independent privacy practices of third-party websites, platforms, payment providers, social networks, or other services that maintain their own privacy policies.

2. Our Role With Personal Information

Our role depends on the circumstances.

When High Season collects personal information directly from website visitors, subscribers, customers, prospective customers, partners, or clients for our own business purposes, we generally determine why and how that information is processed.

When we process personal information on behalf of an agency, consulting, or other client, the client may determine why and how that information is processed. In those circumstances, High Season may act as a service provider or processor and handle information according to the client’s instructions and our agreement with that client.

3. Personal Information We Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

We may collect:

Contact and identity information, including:

  • first and last name;

  • email address;

  • phone number;

  • mailing or billing address;

  • company or business name;

  • job title or role; and

  • social media handles or profile information.

Purchase and transaction information, including:

  • products or services purchased;

  • transaction history;

  • billing information;

  • order details;

  • discount or promotional code information;

  • subscription or membership information;

  • refund information; and

  • customer service records.

Complete payment-card information is generally processed directly by third-party payment providers rather than stored by High Season.

Account, course, and digital-product information, including:

  • account information;

  • course or program enrolment;

  • product access;

  • participation or progress information where supported by the applicable platform;

  • downloads; and

  • account preferences.

Client and professional-services information.

If you hire High Season for agency, marketing, consulting, training, or other professional services, we may receive or access information including:

  • business contact information;

  • brand information;

  • social media account information and permissions;

  • website information;

  • advertising and campaign information;

  • analytics information;

  • audience or customer information;

  • marketing or customer lists;

  • business documents and files;

  • brand assets;

  • photos, videos, and other content;

  • business goals and strategy information;

  • project information; and

  • other information reasonably necessary to perform our Services.

Information you submit or communicate to us.

We may collect information you provide when you:

  • contact us;

  • complete a form;

  • request a free resource;

  • subscribe to our email list;

  • book a consultation;

  • respond to an email;

  • complete a survey;

  • participate in a course, workshop, or program;

  • submit feedback or a testimonial; or

  • otherwise communicate with us.

This may include the contents of your messages, questions, responses, feedback, or other information you choose to provide.

4. Information Collected Automatically

When you visit or interact with our website, High Season and certain third-party technology providers may automatically collect information about your device and activity.

Depending on the technology involved, this may include:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • pages viewed;

  • links clicked;

  • referring pages;

  • date and time of visits;

  • time spent on pages;

  • approximate geographic location derived from an IP address;

  • device identifiers;

  • advertising identifiers;

  • cookie identifiers;

  • interactions with website content;

  • conversion information; and

  • other technical or usage information.

This information may be collected through cookies, pixels, tags, scripts, browser technologies, or similar tools.

5. Information From Third Parties

We may receive information from third parties including:

  • payment processors;

  • ecommerce providers;

  • course and digital-product platforms;

  • email marketing providers;

  • social media platforms;

  • advertising platforms;

  • analytics providers;

  • scheduling services;

  • clients;

  • referral partners;

  • business partners;

  • service providers; and

  • publicly available sources.

6. Sensitive Personal Information

We do not intentionally request sensitive personal information unless it is reasonably necessary for a particular Service or business purpose.

Please avoid sending highly sensitive personal information that we have not requested.

Where sensitive information is processed, we take its nature and sensitivity into account when determining appropriate security, access, use, disclosure, and retention practices.

7. How We Use Personal Information

We may use personal information to:

  • operate and maintain our website;

  • provide our products and Services;

  • process purchases;

  • deliver digital products and resources;

  • administer courses, memberships, programs, or accounts;

  • provide agency, consulting, training, and professional services;

  • manage client projects and relationships;

  • administer consultations;

  • communicate about purchases, appointments, projects, programs, or accounts;

  • respond to inquiries and provide customer support;

  • send transactional or administrative communications;

  • deliver requested resources;

  • send marketing and promotional communications where permitted by law;

  • understand how visitors use our website;

  • measure website and content performance;

  • measure advertising and marketing performance;

  • attribute conversions;

  • develop or refine advertising audiences;

  • improve our Services, products, content, offers, and customer experience;

  • personalize certain communications or marketing;

  • advertise or remarket our products and Services;

  • detect or prevent fraud, abuse, unauthorized access, or security incidents;

  • protect our business, website, clients, customers, and legal rights;

  • maintain accounting and business records;

  • comply with tax, regulatory, contractual, and legal obligations;

  • establish, exercise, or defend legal claims; and

  • carry out another purpose disclosed to you at the time information is collected or with your consent.

We seek to limit our collection and use of personal information to information reasonably necessary for legitimate and identified purposes.

8. Legal Bases for Processing

Where the European Union General Data Protection Regulation (“GDPR”), UK GDPR, or another law requiring a lawful basis applies, our basis for processing will depend on the circumstances.

These bases may include:

Contract

Processing may be necessary to provide a product or Service you requested or to take steps before entering into a contract.

Consent

We may rely on consent where you have agreed to a particular activity, such as receiving certain marketing communications.

Legitimate Interests

We may process information where reasonably necessary for legitimate business interests that are not overridden by applicable privacy rights.

These interests may include:

  • operating and improving our business;

  • securing our systems;

  • preventing fraud;

  • managing customer and client relationships;

  • understanding business performance; and

  • promoting our products or Services where legally permitted.

Legal Obligations

We may process information where necessary to comply with legal, accounting, tax, regulatory, court, or other obligations.

Where we rely on consent, consent may generally be withdrawn subject to applicable law and contractual restrictions.

9. Client Services and Information We Process for Clients

High Season provides social media, content, advertising, marketing, consulting, education, and related professional services to businesses and organizations.

As part of these Services, a client may provide us with or permit us to access personal information concerning its:

  • customers;

  • prospective customers;

  • social media audiences;

  • advertising audiences;

  • employees;

  • contractors;

  • subscribers;

  • community members;

  • leads; or

  • other individuals.

Where High Season processes such information solely on behalf of a client:

  • the client generally determines the purposes for which it is processed;

  • High Season processes the information according to the client’s instructions and our agreement with that client;

  • we use the information only as reasonably necessary to perform the agreed Services or as otherwise permitted by law; and

  • additional privacy and data-processing requirements may be contained in our agreement with the client.

Clients are responsible for ensuring they have any authority, notices, consents, or other lawful bases required to provide personal information to High Season.

If you make a privacy request concerning information we process solely on behalf of one of our clients, we may refer your request to that client.

10. Squarespace, Cookies, Pixels, and Similar Technologies

Our website is hosted using Squarespace.

Squarespace and third-party technologies used on our website may use cookies, pixels, tags, scripts, browser storage, and similar technologies.

These technologies may be used for purposes including:

Website Operation

Certain technologies help provide core website functions such as:

  • security;

  • website navigation;

  • checkout;

  • fraud prevention; and

  • website functionality.

Analytics and Measurement

We may use technologies that help us understand:

  • website traffic;

  • visitor activity;

  • pages viewed;

  • referral sources;

  • interactions with website content;

  • conversions; and

  • how our website and marketing perform.

Advertising and Social Media

We use or may use advertising, conversion, and measurement technologies provided by platforms including:

  • Meta, including Meta Pixel;

  • Pinterest;

  • Google; and

  • other advertising or social media platforms we may use from time to time.

These technologies may help us:

  • understand visits to our website;

  • measure actions taken on the website;

  • determine whether advertising resulted in a visit, enquiry, signup, or purchase;

  • measure advertising performance;

  • attribute conversions;

  • create or refine advertising audiences;

  • show advertising to people who previously interacted with High Season; and

  • deliver or measure personalized, interest-based, or targeted advertising.

These providers may receive information such as:

  • IP address;

  • browser or device information;

  • cookie or advertising identifiers;

  • page views;

  • website interactions; and

  • conversion events.

Third-party providers may process information according to their own privacy policies and terms.

11. Important Information About Third-Party Tracking Technologies

Some third-party technologies used on our website have been added through custom code injection rather than through Squarespace’s built-in integrations.

This currently includes or may include technologies associated with:

  • Meta;

  • Pinterest;

  • Google; and

  • Flodesk.

Our website does not currently use a site-level consent-management configuration that conditionally prevents all custom third-party scripts from loading before a visitor makes a privacy choice.

As a result, some third-party scripts, pixels, tags, or related technologies may begin operating automatically when a webpage loads.

Depending on the technology and provider, this may result in information being transmitted to or accessed by a third party during your visit.

High Season does not control all technical functions, cookies, identifiers, or processing performed independently by these third-party providers.

We disclose these technologies so that visitors can make informed decisions about their use of our website.

12. Managing Cookies and Tracking

You may have options to reduce or manage cookies and online tracking through:

  • your browser’s cookie and privacy settings;

  • browser settings that block third-party cookies;

  • private or incognito browsing features;

  • browser extensions or privacy tools;

  • device privacy and advertising settings;

  • account or advertising settings offered by Meta, Google, Pinterest, and other platforms; and

  • other privacy controls made available by third-party technology providers.

You may also delete cookies that have already been stored on your device through your browser.

Please note that these measures may not prevent every form of online tracking or data collection and may affect the functionality of certain websites or services.

The availability and effectiveness of privacy controls can depend on the browser, device, operating system, technology, and third-party provider involved.

13. Meta Pixel

We use Meta Pixel or related Meta technologies.

These technologies help us understand actions people take on our website after interacting with advertising or content on Facebook, Instagram, or other Meta services.

Depending on Meta’s configuration and technology, information processed may include:

  • IP address;

  • browser or device information;

  • page visits;

  • website interactions;

  • conversion events; and

  • cookie or advertising identifiers.

Meta may process this information according to its own privacy policies and terms.

You may be able to manage advertising personalization through your Meta account and device or browser settings.

14. Pinterest Technologies

We use or may use Pinterest advertising, conversion, or measurement technologies.

These technologies may help us determine whether website activity, signups, or purchases occurred after a person interacted with High Season content or advertising on Pinterest.

Depending on Pinterest’s technology, Pinterest may receive information such as:

  • IP address;

  • browser or device information;

  • page visits;

  • website interactions;

  • conversion information; and

  • advertising or cookie identifiers.

Pinterest processes information according to its own privacy policies and terms.

15. Google Technologies

We use or may use Google technologies for purposes including analytics, advertising, conversion tracking, or marketing measurement.

Depending on our configuration and Google’s technology, information collected may relate to:

  • website visits;

  • browser and device information;

  • approximate location;

  • traffic sources;

  • website interactions;

  • advertising interactions;

  • conversions; and

  • cookie or advertising identifiers.

Google may process information according to its own privacy policies, terms, and account settings.

16. Flodesk and Email Marketing

We use Flodesk or similar technology to manage email subscriptions, forms, lead magnets, and marketing communications.

Flodesk functionality may be embedded on our website through custom code.

When you subscribe, request a resource, or submit information through a Flodesk-enabled form, information may be processed through Flodesk.

This may include:

  • name;

  • email address;

  • form submissions;

  • subscription information;

  • email preferences;

  • email engagement;

  • links clicked;

  • unsubscribe activity; and

  • other information relating to interactions with our communications.

We may use this information to:

  • provide requested resources;

  • deliver newsletters;

  • manage subscriptions;

  • understand email performance;

  • communicate about High Season products and Services; and

  • improve our marketing.

Flodesk processes information according to its own privacy policies and terms.

17. Email and Marketing Communications

If you subscribe to our email list, request a resource, purchase a product, make an enquiry, or otherwise interact with High Season, we may send communications where permitted by applicable law.

Where Canada’s Anti-Spam Legislation (“CASL”) or another applicable law requires consent for commercial electronic messages, we seek consent or rely on another legally permitted basis.

Marketing emails include an unsubscribe mechanism.

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in an email.

Unsubscribing from marketing emails does not prevent us from sending transactional, administrative, contractual, or service-related communications where appropriate.

18. Online Advertising, Sale, Sharing, and Targeted Advertising

High Season does not sell lists of personal information or personal information to third parties in exchange for money.

However, our use of advertising technologies such as Meta Pixel, Pinterest technologies, and Google technologies can involve the transmission or disclosure of online identifiers, device information, cookie data, or website activity to third-party advertising companies.

Under certain privacy laws, some advertising-related disclosures may be legally defined as:

  • a “sale” of personal information;

  • “sharing” personal information;

  • cross-context behavioural advertising; or

  • processing for targeted advertising,

even where High Season does not receive money in exchange for the information.

Where an applicable law provides you with rights relating to these activities, you may contact us using the information in the Privacy Requests section below.

Whether a particular law or right applies depends on factors including your jurisdiction and whether High Season falls within the scope and thresholds of that law.

19. How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate our business, provide our Services, fulfil a request, or comply with legal obligations.

Service Providers

We use or may use third-party providers for functions including:

  • website hosting and infrastructure;

  • ecommerce;

  • payment processing;

  • digital-product delivery;

  • course hosting;

  • email marketing;

  • customer relationship management;

  • forms;

  • scheduling;

  • project management;

  • cloud storage;

  • file sharing;

  • communications;

  • video conferencing;

  • social media management;

  • website analytics;

  • advertising;

  • marketing measurement;

  • automation;

  • security; and

  • artificial-intelligence-enabled tools.

These providers may process information on our behalf or, in certain circumstances, for their own purposes according to their own privacy policies.

Advertising and Analytics Providers

We may disclose certain technical information, identifiers, or website activity to providers including Meta, Pinterest, Google, and similar platforms for the purposes described in this Privacy Policy.

Professional Advisors

We may disclose information to lawyers, accountants, insurers, consultants, auditors, or other professional advisors where reasonably necessary.

Business Transactions

Personal information may be disclosed as part of a proposed or completed:

  • merger;

  • acquisition;

  • financing;

  • restructuring;

  • sale of assets; or

  • similar corporate transaction.

Legal and Safety Reasons

We may disclose information where reasonably necessary to:

  • comply with applicable law;

  • respond to a lawful court order, warrant, subpoena, or government request;

  • protect our rights or property;

  • investigate fraud or security incidents;

  • protect High Season, our clients, customers, or others;

  • enforce our agreements; or

  • establish, exercise, or defend legal claims.

At Your Direction

We may disclose personal information when you instruct us to do so or provide appropriate consent.

20. Payment Processing

We offer paid products and Services.

Payment transactions are generally handled through third-party payment processors, ecommerce providers, or course platforms.

High Season generally does not store complete payment-card numbers or security codes.

Payment providers may receive information necessary to:

  • process a transaction;

  • prevent fraud;

  • issue refunds;

  • manage disputes; and

  • comply with financial or legal obligations.

Their use of information is governed by their own privacy policies and terms.

21. Affiliate Links and Third-Party Offers

Our website, emails, resources, or content may contain affiliate links or links to third-party products and Services.

When you use an affiliate link, the applicable third party or affiliate platform may use cookies, tracking parameters, or similar technologies to identify High Season as the referring source.

High Season may receive a commission from qualifying purchases.

Third parties process information according to their own privacy policies.

22. Artificial Intelligence and Technology-Assisted Tools

High Season may use software incorporating artificial intelligence, machine learning, automation, or other technology-assisted functionality as part of our internal operations or Services.

These tools may assist with activities including:

  • research;

  • analysis;

  • organization;

  • content development;

  • drafting;

  • workflow management;

  • marketing;

  • customer service; and

  • administrative tasks.

Where personal information is processed using these tools, we seek to use reasonable privacy and security controls and minimize the amount of personal information disclosed where appropriate.

We do not use our public website to make automated decisions that produce legal or similarly significant effects concerning matters such as employment, credit, housing, healthcare, or education.

23. International Processing and Transfers

High Season is based in Canada, but many technology providers we use operate internationally.

Personal information may therefore be transferred to, stored in, or accessed from Canada, the United States, or other countries.

Information processed in another jurisdiction may be subject to that jurisdiction’s laws and may be accessible to courts, law-enforcement authorities, or government authorities in accordance with applicable law.

Where applicable law requires particular safeguards for international transfers, we take reasonable steps to use appropriate contractual, organizational, or other legally recognized safeguards.

24. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise permitted or required by law.

Retention periods may depend on:

  • why the information was collected;

  • its nature and sensitivity;

  • the duration of our relationship with you;

  • contractual requirements;

  • legal limitation periods;

  • tax and accounting requirements;

  • security needs;

  • fraud-prevention requirements; and

  • legal or regulatory obligations.

Client information may also be retained according to the applicable client agreement.

When information is no longer reasonably required, we may delete, anonymize, aggregate, or securely dispose of it, subject to applicable legal and business requirements.

25. Information Security

We use reasonable administrative, technical, organizational, and physical safeguards designed to protect personal information against:

  • loss;

  • misuse;

  • unauthorized access;

  • unauthorized disclosure;

  • alteration; and

  • destruction.

Safeguards may include access restrictions, authentication controls, secure third-party providers, internal access limitations, contractual safeguards, and other security measures appropriate to the circumstances.

No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

You are responsible for protecting passwords, account credentials, and devices under your control.

26. Privacy and Security Incidents

If we become aware of an incident involving personal information, we will take reasonable steps to investigate, contain, assess, and address the incident.

Where applicable law requires notification or reporting, we will notify affected individuals and/or the appropriate regulatory authority as required.

27. Your Privacy Rights

Privacy rights vary depending on your location and the laws applicable to High Season.

Subject to applicable legal requirements, exceptions, and thresholds, you may have rights to:

  • request access to personal information;

  • request correction of inaccurate information;

  • request deletion of certain information;

  • withdraw consent where processing depends on consent;

  • object to or restrict certain processing;

  • request certain information in a portable format;

  • opt out of certain targeted advertising;

  • opt out of certain sales or sharing of personal information;

  • limit certain uses of sensitive information;

  • ask how personal information has been used or disclosed;

  • appeal certain privacy-request decisions where applicable; and

  • complain to an applicable privacy regulator.

Not every right described above applies in every jurisdiction or to every organization.

28. Canadian Privacy Rights

Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”) where applicable, provide individuals with rights concerning the collection, use, disclosure, access, correction, and protection of personal information.

Subject to applicable law, you may have the right to:

  • request access to personal information High Season holds about you;

  • request correction of inaccurate information;

  • ask how information has been used or disclosed; and

  • withdraw consent to certain processing.

Withdrawal of consent may be subject to legal or contractual restrictions and reasonable notice.

If you are dissatisfied with our response to a privacy concern, you may have the right to make a complaint to the Office of the Privacy Commissioner of Canada or another applicable privacy authority.

29. European Economic Area and United Kingdom

Where GDPR, UK GDPR, or related laws apply, individuals may have rights including:

  • access;

  • rectification;

  • erasure;

  • restriction;

  • data portability;

  • objection to certain processing;

  • withdrawal of consent; and

  • the right to complain to an applicable supervisory authority.

Certain rights are subject to legal conditions and exceptions.

Visitors in these jurisdictions should be aware that, as explained above, our current website configuration may include custom third-party scripts that begin operating when webpages load.

30. United States Privacy Rights

Residents of certain U.S. states may have additional privacy rights under applicable state privacy laws.

Depending on the law, whether it applies to High Season, and the nature of the processing, these rights may include:

  • confirming whether we process personal information;

  • accessing personal information;

  • correcting personal information;

  • deleting personal information;

  • obtaining certain information in portable form;

  • opting out of targeted advertising;

  • opting out of certain sales or sharing of personal information;

  • limiting certain uses of sensitive information; and

  • exercising applicable privacy rights without unlawful discrimination.

31. California Privacy Disclosures

To the extent the California Consumer Privacy Act, as amended (“CCPA”), applies to High Season, California residents may have specific rights relating to personal information.

During the preceding 12 months, we may have collected categories of information including:

  • identifiers;

  • customer-record information;

  • commercial information;

  • internet or electronic network activity;

  • approximate geolocation information;

  • professional or business information;

  • audio, visual, or similar information voluntarily supplied to us;

  • inferences based on interactions with our website, products, Services, or marketing; and

  • certain sensitive personal information where reasonably necessary to provide a requested Service.

The sources, uses, and categories of recipients of this information are described throughout this Privacy Policy.

We do not sell personal information in exchange for money.

Some advertising-related disclosures may constitute “selling” or “sharing” under California law if the CCPA applies to High Season.

California residents who believe an applicable right applies to them may contact us using the information below.

32. Privacy Requests

To make a privacy request or ask a question about personal information, contact:

Privacy Officer
High Season Company Inc.
Email: info@highseasonco.com

Please provide enough information for us to understand and respond to your request.

We may need to verify your identity before responding to certain requests.

Where legally permitted, an authorized agent may submit a request on your behalf. We may request evidence of the agent’s authority.

We will respond to valid requests within the time required by applicable law.

A request may be limited or denied where permitted by law, including where information must be retained for legal, contractual, accounting, security, fraud-prevention, or recordkeeping purposes.

33. Children’s Privacy

Our website and commercial Services are intended primarily for adults and businesses.

We do not knowingly collect personal information directly from children under 13 without any consent required by applicable law.

If you believe a child has improperly provided personal information to us, contact us so that we can review the matter and take appropriate action.

We do not knowingly sell personal information belonging to individuals under 16 in exchange for money.

34. Third-Party Websites and Platforms

Our website and Services may link to or integrate with third-party websites and platforms.

These may include:

  • social media platforms;

  • payment processors;

  • course platforms;

  • scheduling providers;

  • advertising companies;

  • ecommerce services;

  • software providers; and

  • other technology services.

High Season does not control the privacy practices of these third parties.

Your interaction with them is governed by their own privacy policies, terms, and account settings.

We encourage you to review those policies.

35. Social Media

If you interact with High Season through platforms such as:

  • Instagram;

  • Facebook;

  • YouTube;

  • Pinterest;

  • TikTok;

  • LinkedIn;

  • X; or

  • another social network,

the applicable platform may independently collect and process information about you.

Information you make publicly available through social media may also be visible to High Season and other users.

Those platforms operate according to their own privacy policies, terms, and account settings.

36. Changes to This Privacy Policy

We may update this Privacy Policy from time to time as our business, Services, technology, or legal obligations change.

When we update it, we will revise the Last Updated date at the top.

Where required by applicable law, we may provide additional notice or obtain consent for material changes.

We encourage you to review this Privacy Policy periodically.

37. Contact Us

If you have questions, concerns, complaints, or requests concerning this Privacy Policy or High Season’s privacy practices, contact:

Privacy Officer
High Season Company Inc.
Ontario, Canada
Email: info@highseasonco.com

We take privacy concerns seriously and will review and respond to inquiries in accordance with applicable law.

PRIVACY POLICY