This post is about specific tactics that you as a business owner or creator can use to increase your opportunity for discovery on Instagram, and by ‘discovery’ we mean getting more eyeballs on your content so that you can convert viewers into followers. You need to be set up for success so that when people land on your profile, they’ll want to follow.

Boosted posts and Meta Ads Manager: which one is the right pick for your Social Media strategy? Let's dive deep and decode the differences to see which avenue might bring you those sweet, sweet results you're after.

If you’re not seeing results online, it’s likely because you don’t have a Social Media strategy. You might hear “you have to create a Social Media strategy” but not really understand what that actually means or where to start so: What is a Social Media Strategy?

Twenty-twenty-three was quite the year. There were a lot of changes in the social world, with new technologies, new platforms, and a whole lot more. Our favourite post of the year is our predictions, so let’s get right into our Social Media predictions for 2024.