Why Every Small Business Needs an Email List (and the Best Platform to Build It: Flodesk)
If Instagram, TikTok, YouTube, LinkedIn — or any main social platform — disappeared tomorrow…
Would you still have a way to reach the people who want to buy from you, book with you, or join your offers?
That’s the part no one tells you.
You can be consistent. You can show up. You can do everything “right” on social —
and still have no control over your audience.
Even as a social media agency — we don’t play about this.
Because algorithms? They’re always playing.
That’s why we invested in building a list.
And it’s why we recommend every business owner do the same.
Why Building an Email List Still Matters
Social platforms are incredible for visibility. But the audience you build there?
You don’t own it.
Email gives you what social can’t:
→ A direct line to people who actually want to hear from you.
→ A space to nurture trust and drive conversions — without the DM hustle.
→ A system that works even when you’re not online.
When you rely only on social, you’re renting space.
When you build your email list, you’re building equity.
What Makes a Great Email Marketing Platform
If you’ve ever tried to send emails through a clunky, overcomplicated platform, you already know: not all email tools are created equal.
The best email marketing platform for small businesses should be:
Simple to use — no coding, no frustration.
Affordable — with predictable pricing.
Visually on-brand — because design matters.
Automated — so you can nurture your audience while you sleep.
We’ve tested Mailchimp and researched the leading platforms like ConvertKit and ActiveCampaign— and one tool stood out for ease, beauty, and pricing: Flodesk.
Why We Recommend Flodesk
Flodesk changed the game for us — and here’s why:
Beautiful templates. You don’t need a designer to create emails that look professional and on-brand.
Effortless automations. Build workflows, welcome sequences, and newsletters that keep your audience engaged — on autopilot.
All-in-one tools. Landing pages, checkout, forms, and workflows — all inside one dashboard.
Flat-rate pricing. While most platforms scale pricing as your list grows, Flodesk keeps it simple. Their original Unlimited Plan became the stuff of legend, and even with their new structure, they continue to offer generous limits and the same creative flexibility.
How to Start Building Your Email List
You don’t need a huge list. You just need to start one.
Here’s how to do it:
Step 1: Create a simple freebie or lead magnet.
Think of something small that helps your audience solve a quick problem — a checklist, guide, or template.
Step 2: Set up your delivery system.
We use Flodesk to automate ours — you can trigger it directly through a form, a workflow, or a Manychat DM.
Step 3: Promote it like it’s your best-selling offer.
Talk about it in Stories.
Mention it in your posts.
Add it to your bio.
Link it in your YouTube description.
Keep building every chance you get.
Why You Should Start Now
Algorithms shift. Engagement fluctuates. Platforms evolve.
Your email list is the one thing you control — a system that lets you connect, sell, and scale without worrying about tomorrow’s update.
🎁 Try Flodesk free + get 50% off your first year: https://flodesk.com/c/HIGHSEASONCO
FAQs About Email Lists + Flodesk
Q: Do I really need an email list if I’m active on social media?
A: Yes. Social Media builds awareness, but email builds ownership and conversion.
Q: What makes Flodesk different from other email tools?
A: Its design, simplicity, and predictable pricing. You won’t outgrow it.
Q: Is Flodesk good for beginners?
A: Absolutely — the interface is intuitive and visually driven. You can create automations in minutes.
Q: What if I already use another platform?
A: You can import your existing subscribers into Flodesk and rebuild workflows easily — no tech stress.
Q: How do I grow my email list fast?
A: Create valuable freebies, talk about them often, and make sign-ups effortless.
Free Resource
Your audience shouldn’t live on borrowed platforms — they should live on your list.
